Social Media: social media websites such as Facebook, Twitter and Linkedin are great ways to leverage the power of the social network and create backlinks to your website. Backlinks are important to your websites overall SEO rankings. It is a good practice to consider the SEO benefit of everything you do to your website.
Additionally, the applications on the social media websites are great for targeting your customers because of the metrics these websites maintain. Facebook for example will allow you to target demographics such as age, gender and geographical locations. You can also target multiple audiences with distinct demographic profiles. Shirts and shoes are not one size fits all, so why should your advertising be one size fits all. Create an ad for each unique group that may have a need for products and services.
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